Hi, I'm Krista

I’m a UI Designer/Art Director with 22 years of extensive experience in designing for both web and print. Initially my career began in print and branding and over the past 8 years has evolved to include web and app user interface design, online marketing strategy, conversion optimization, lead gen emails and landing pages.

My strengths include:
• Designing for user centric interfaces
• Branding and positioning
• Online marketing strategies and social
• Traditional Print
• Manage/Art Direct multiple projects
• Complete projects quickly yet efficiently while staying on budget and meeting deadlines
• Excellent communication skills
• Additional experience in shooting and editing video

I am able to work independently but I really enjoy being part of team. I feel collaboration often produces the best solutions for the client. Each person brings something different to the table and it’s great when all those talents are respected.

I have designed for a variety of industries including: GE, Vitamix, Kichler, Embrace Pet Insurance, Goodyear, Ernst & Young, Speck, Darice and Akron Children’s Hospital.

My design work, art direction and cinematography has received media coverage and industry recognition. In 2007 and 2009, I took home two different Canton Addy awards for my design work. In the following year, 2010, I won second place at the American Design Awards for Pocket Folder Design.

Personal stuff
I’m a wife of 14 years to my wonderful husband, and mommy of my beautiful son. Mommy duties keep me pretty busy, but when I’m not cleaning up toys, reading to my boy, or squeezing in a workout I like to researching new design trends. Some of my favorite things to do are listen to music, boxing and spending time with my family and friends.

Something funny about me…
I love pretzels, dislike grocery shopping and peanut butter. I am a very animated story teller and I like to use sound effects to tell stories, which my son loves. My friends tell me that they enjoy my creative and entertaining ways of telling stories.

If I wasn’t a designer I would be…
Voice over talent for cartoons.

Contact

zakadoodlecreative@gmail.com

“You are the architect of your own destiny”